MOON ChatHow to choose an AI chatbot for your online store
On paper, they all do roughly the same thing. The difference shows when a customer asks about a specific product or about their order. Here's what to check, plus a fair comparison of the options used in Romania.
Four questions before you choose
Does it know your products?
Ask it about a specific product, with its price. A good chatbot reads the catalog from your store or your feed and keeps it up to date.
Does it know stock and orders?
Ask about a sold-out product and about a real order. If it recommends what you don't have or can't find the order, the customer will still call you.
Does it work on your platform?
Almost all of them work on Shopify and WooCommerce. On Gomag (a popular Romanian e-commerce platform) or PrestaShop, check whether it reads your products without a developer.
How do you pay?
Some charge per AI conversation, others per agent seat or per contact. Do the math for a busy month, like November.
The options, side by side
| MOON Chat | Tidio (Lyro) | Smartsupp (Mira) | Shopify Inbox | ManyChat | |
|---|---|---|---|---|---|
| What it is | AI chatbot for stores and websites | live chat and helpdesk, with an AI agent | live chat, with an AI assistant | Shopify's free chat, with an AI agent | automated messages on Instagram and Messenger |
| Answers from the catalog | yes, from the store or the feed | Shopify, WooCommerce; otherwise through the API | from the XML feed | yes, from Shopify | — |
| Stock | checked on the product page | from the synced catalog | from the feed | — | — |
| Where's my order | yes, with tracking number (Gomag, WooCommerce, Shopify) | on Shopify | — | yes | — |
| Romanian language | yes | yes | the chat does; Mira doesn't list it | not in the language list | — |
| Gomag | yes, through the API | only the snippet on the site | the snippet on the site and the feed | Shopify only | no chat on the website |
| Messenger, Instagram, WhatsApp | yes, as an add-on | yes | Messenger, WhatsApp | only in the store | yes, plus TikTok and Telegram |
| Human agent in the chat | not on the website, it sends you the contact; on Messenger, Instagram and WhatsApp you step in and the bot goes quiet | yes, plus tickets | yes | yes | yes |
| Leads | yes, by email, Telegram or CRM | yes, through Flows | yes | — | yes |
| How you pay | fixed monthly subscription, no cut of sales | plans, plus Lyro per AI conversation | plans, plus Mira per conversation | free | based on number of contacts |
| Starting at | see pricing | Lyro: $32.50/month billed annually, 50 AI conversations | Mira: €16/month, 100 conversations | free | AI from the Pro plan, $29/month |
| What you set up | the catalog and your website pages | Lyro, Flows and the integration | the feed, the pages and the handoff to an agent | the app and the tone | the flows, step by step |
"—" means we didn't find the information in the official documentation. Checked in October 2026 on tidio.com, smartsupp.com, the Shopify App Store and manychat.com. Their prices may change.
In short, what to pick
Do you have people sitting in the chat all day? Tidio or Smartsupp. Are you on Shopify and selling mostly outside Romania? Shopify Inbox is free. Selling mostly through Instagram? ManyChat.
Want a chatbot that knows your catalog, stock and orders, in Romanian, on Gomag, WooCommerce, Shopify or PrestaShop? That's what we built MOON Chat for.
Already using tawk.to?
It's the most widely used live chat on Romanian websites, and it's free. For automatic replies it has a separately paid add-on, AI Assist, which answers from your knowledge base. If you want answers that come from your catalog, with stock and orders, compare it with the options above.
Sources: wmtips.com, tawk.to/pricing, October 2026.
Questions about choosing a chatbot
It depends on what you want it to do. For answers from the catalog, with stock and order status, in Romanian, MOON Chat is built exactly for that. If you have people answering in the chat, Tidio and Smartsupp offer live chat with agents and AI on top.
In October 2026 we didn't find a built-in AI chatbot in Gomag or MerchantPro. Stores use external chatbots, added with one line of code in the theme. Shopify has Shopify Inbox, which is free, but Romanian isn't in its language list.
It can, if it answers from general text. One connected to your catalog copies the price from your store. Test it with a few real products before you leave it alone with customers.
Only if you have someone who answers quickly during business hours. Otherwise, a chatbot that answers on its own and sends you the customer's contact right away helps you more than a chat where nobody writes back.
It varies by model: some charge per AI conversation, others per agent seat, per contact or with a fixed subscription. Do the math for a busy month. MOON Chat's prices are on the pricing page.
The snippet takes a few minutes. Fine-tuning takes longer: shipping, returns, the tone and what it does when it doesn't know. MOON Chat reads shipping and returns from your website pages, and you add rules only where you want something different.
Detailed comparisons: MOON Chat vs Tidio and MOON Chat vs Smartsupp. See also the integrations and pricing.
Test MOON Chat on your products
Set it up in a few minutes and try it for 30 days. If you don't continue, you don't pay anything.